Southern California School of Floral Design - Phil Rulloda
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Floral Design

In this ten day class, students will learn the fundamental tools they need to succeed in today’s floral marketplace. Lectures are followed with demonstrations and ‘hands-on’ practice. Phil believes, “If you hear it, you see it, you do it, and you will retain it.”

Covered topics are basic design elements and principals along with color theory, flower identification, care and handling; flower shop operations, sales and ‘pricing for profit’. Instruction of arrangements for Sympathy, Wedding, Special Event and current design styles are taught. A Certificate of Completion is awarded to each student who successfully completes this class.

  • Course Length: 10 Days (65 hours)
  • Maximum Enrollment: 8 Students
  • Instruction is conducted on a full-time basis for 2 consecutive weeks, Monday through Friday from 9:00am to 4:00pm
Dozen Rose Arrangement
Garden Style Flower Arrangement.
Classic Wedding Bouquet of Roses
Bright Flower Cube Vase
Standing Easel Spray

Course Fees:

  • Registration Fee (minimum non-refundable deposit) - $200.00
  • Tuition, Flowers and Supplies: $1,695.00
  • *Optional tools and books are available for purchase on the first day of class.

Total Course Cost: 1,895.00

Register now

2024 Floral Design Class Schedule

January 8 – 19

April 8 – 19

June 10 – 21

September 30 – October 11

1. Fundamentals of Floral Design

  • A. Basic Design Principles, i.e. balance, harmony, proportion, depth, and dimension, rhythm, etc.
  • B. Exploration of the color wheel - color harmony, color psychology, monochromatic schemes versus contrasting or complimentary color schemes.
  • C. Basic material usage - mediums, working mechanics, design aids and accessories.
  • D. Preparation and care of cut flowers - various preservative, special conditioning, storage and vase life.
  • E. A flower usage presentation - the varied uses of an individual flower type.

2. Floral Arrangements

  • A. Production design, designing for profit.
  • B. Unique concepts and techniques of the Rulloda design theory for practical application and daily usage.
  • C. Decorative foliage treatments.
  • D. Basic design shapes for every-day use in commercial floristry.

3. Sympathy Design

  • A. . Sympathy tributes for all ages - set pieces, slumber room arrangements, flat and casket pieces, lid settings, easel sprays. Current sympathy trends in the floral industry.

4. Wedding and Personal Flowers

  • A. Basic corsage preparations and designs, stemming and wiring techniques, bow and ribbon treatments.
  • B. Special presentation of unique and contemporary personal flowers.
  • C. Wedding Work - the wear and carry pieces for both the traditional and contemporary bride.

5. Shop Operations

  • A. Pricing for profit.
  • B. Buying
  • C. Floral delivery and set-up.
  • D. Sales and salesmanship.
  • E. Wire service information.

6. Materials

  • Due to the nature of these courses, all flowers, floral materials and supplies needed are included in the tuition fees. Floral hand tools are required but may be purchased either from the school or from a floral supply house (at the student's option). Advanced study students are expected to already own their own tools as they are practicing florists in the industry.

Other Classes (use menu below to see our other courses)

Floral Design | Advanced Floral Design | Advanced Wedding Floral Design | Special Event Floral Design | Designing For Excellence | Private Lessons with Phil Rulloda

Based in Orange County, California, our floral design classes serve commuter students from Los Angeles, San Diego and Southern California as well as attracting national and international attendees from across the globe.

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Classroom

  • 1605 E. McFadden Ave.
    Santa Ana, CA 92705

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Contact Us

  • (714) 776-7445

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