Southern California School of Floral Design - Phil Rulloda
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FLORAL DESIGN SCHOOL INSTRUCTORS AND STAFF

Our school staff is comprised of industry leaders who have received nation-wide recognition in the field of floral arts, including numerous awards and commendations from such well-known organizations as F.T.D., Teleflora, the Society of American Florists, the American Academy of Florists and the American Institute of Floral Designers. No other set of instructors can boast such a high level of credentials.

Staff Links:  Phil Rulloda | Cathy Rulloda

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Phil Rulloda, AIFD, AAF, PFCI

Mr. Rulloda is widely acclaimed as one of America’s leading floral designers, educators and commentators. He has appeared throughout the world as a featured speaker and designer for the industry’s world-wide events. Phil has been a guest lecturer and designer in over 500 programs. His award-winning designs have been featured in publications both within and outside the industry. Phil was invited to the White House to assist in Christmas decorating and has been a visitor in many foreign countries at the invitation of heads of State.

After winning four first place awards in the coveted FTD America’s Cup competition he went on to take two first place awards in the Global Inter-floral Competition. Phil then took two more first place awards at the Atlanta Invitational Competition. This gives Phil a total of eight first places in National and International competition, a mark not yet equaled among his peers.

In addition, Phil has judged the Tournament of Roses Parade in Pasadena, the Las Floristas Headdresses in Hollywood and contributed his design expertise to the 1984 Summer Olympic Games in Los Angeles.

Phil is a member of the American Academy of Florists, the American Institute of Floral Designers and the Professional Floral Commentators International. He has served on the advisory board for Flowers & Magazine. Phil was also the first inductee into the Arizona Floriculture Hall of Fame. Phil was awarded the first ever AIFD Award of Design Influence which was created to recognize floral designers who have made a significant impact on the art of floral design in America.

Phil’s goal is to globally share his love for flowers with each of his students. His passion for design, along with his youthful and vibrant personality reaches out and touches the soul of his every student and brings out his or her best for all the world to see.

Below is a brief list of awards and distinctions that have been bestowed upon Phil to honor his unique abilities and contributions to the floral industry. As well as many of the programs in which Phil has participated:

2018

Floriology/Bloomnet Perennial Award

2017

AIFD National Symposium – Featured Designer – Seattle, Washington

2017

Tournament of Roses Parade – Judge – Pasadena, California

2016

Gateway to the Americas Cup – Judge – Burnaby, BC Canada

2012

Featured Presenter – California State Top Ten Competition – Los Angeles, California

2007

AIFD Award of Distinguished Service to the Floral Industry

2005

AIFD National Symposium – Featured Designer – Seattle, Washington

2004

SAF PFCI – Tommy Bright Lifetime Achievement Award, Hawaii

2004

SAF National Convention – Featured Designer- Maui Hawaii

2003

Arizona State Florist Association Lifetime Honorary Member Award

2003

Tennessee State Florist Association Hall of Fame Award

2002

AIFD National Symposium – Featured Designer – San Diego, California

2001

Presenter – Art Alive, San Diego Museum of Art – California

2000

Associated Florists of Southern California
First Annual – Phil Rulloda Award
This award is presented each year to an individual within the floral industry that displays distinction in design and who demonstrates the characteristics most closely mirroring the purpose of the association. These are emphasis on education, achievement in floral design, and linkage within the floral community.

2000

Guatemala City, Guatemala – Guest Lecturer

2000

Garden Clubs of America – Guest Lecturer

1999

Florida State Hall of Fame Award

1999

Honolulu, Hawaii Exhibition

1999

New Jersey Hall of Fame Award

1998

Tokyo, Japan Exhibition

1994

National Garden Clubs of Mexico, featured designer

1991

First Recipient, AIFD Award of Design Influence

1990

Author, Phil and Silverio’s Tropical and Contemporary Floral Design

1987

First inductee, Arizona Floriculture Hall of Fame

1984

International School of Floral Design, Mexico City

1983

Teleflora National Education Team

1980

Teleflora National Convention, Honolulu, Hawaii

1980

Gentse Floralien, Gent., Belgium

1978

Guest Designer/Lecturer, San Juan, Puerto Rico

1977

AIFD Southern Symposium, featured designer
AIFD National Symposium, featured designer

1976

Europa Cup, Athens, Greece
Guest Designer/Lecturer, Monterey, Mexico

1975

Featured designer, Dow Chemical Company First International School of Floral Design, Mexico City.
World-Wide Floral Show, Tokyo

1974

United States Champion FTD America’s Cup Winner

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Cathy Hillen-Rulloda, AIFD, AAF, PFCI

Involved in the floral industry for over 30 years, Cathy Hillen-Rulloda AIFD, AAF, PFCI, has received top honors in numerous floral design competitions, including the coveted SAF Sylvia Cup and the 13th Annual California Top Ten Competition. She has appeared as a featured presenter and designer for more than 300 industry events throughout the US, Canada, Mexico and Japan.

A cum laude graduate of West Virginia University, Cathy first won international recognition for her work during the 1984 Olympic Games, held in Los Angeles, where she created the original designs for the athletes’ awards bouquets and venue arrangements as well as the hotel floral decor for the International Olympic Committee.

Her work has appeared in numerous publications including InStyle, Flowers&, Modern Bride magazines and six nationally-distributed retail florist wedding and everyday flowers selection guides.

Cathy received AIFD’s 2007 Award of Distinguished Service to the Floral Industry (along with husband Phil), is a Past President of the Southwest Chapter of AIFD and co-chaired AIFD’s 1996 National Symposium in Palm Desert, California.

In 2021, Cathy became an AIFD® Certified Floral Evaluator/Judge.