Southern California School of Floral Design - Phil Rulloda
Lily Swag

Tools, Books & Videos

Welcome to our online store.
Scroll down to see products we think you’ll find valuable and enjoy. We realize everything we put in this section is an endorsement from us as to its quality… so we won’t waste your time with quick or inferior products we wouldn’t use ourselves.


Fabulous Flowers and Foliages, Vol. 1

Learn from the master of foliages, Phil Rulloda, AAF, AIFD, PFCI. Soon you’ll be saying, “Yes I Can!” create designs of distinction using foliage magic. Phil shows you unique foliage applications such as the fabulous Phoenix Bird, Nautilus Shell, Ti Leaf Rosette and many more that will keep your customers coming back.

As a teacher, Phil has taught more national and international award winning floral designers than any other teacher in America – if you’re serious about floral design, feed on his wisdom and learn the flawless techniques contained in this video.

DVD Video Format – Approximate run time: 2 hours


Tropical and Contemporary Floral Design

A soft-cover edition of Phil Rulloda and Silverio Casabar’s acclaimed “Tropical and Contemporary Floral Design” book. Beautifully photographed arrangements with descriptions and notes. Includes ‘how-to’ steps to create a woven bird from foliage.


Tropical Combo Special

A combination pack of Phil Rulloda and Silverio Casabar’s acclaimed “Tropical and Contemporary Floral Design” book, Phil’s “Fabulous Flowers & Foliages” how-to DVD and the Hawaiian Tropical Flower Council’s DVD featuring Phil’s floral design and care and handling tips. Combo pack offers savings over buying all three separate.

note: Price includes soft-cover book version of Tropical and Contemporary Design – select option below for hard-over upgrade).


The Fundamentals of Profitable Visual Presentation

On Sale! (normally $125.00). This 208-page book with full color photos and illustrations is a glorious guide that teaches, inspires and encourages artists or aspiring artists to develop and strengthen their visual presentation skills. It includes educational editorial information and instructional drawings, and is filled with original ideas that can be modified, interpreted and put to work.


Essential Wedding Forms CD ROM

Invaluable for any florist, and a must for the busy or start-up shop! Having received many requests for our various printed forms, we created a CD-ROM of document templates for florists. Quick, simple and affordable, these forms will save countless hours and could add hundreds of dollars in sales a year!

Created by Cathy Hillen-Rulloda, AAF, AIFD, PFCI, this CD-ROM was built for Microsoft Word and is customizable for your shop – you simply add a logo, address contact information.

Essential Wedding Forms includes:

  • Consultation Questionnaire For the Bride
  • Wedding Consultation Set-Up Form (for scheduling consultations)
  • Wedding Consultation Form / Bid Form (to use for your consultation notes)
  • Wedding Policy Handout for Brides
  • Wedding Contract Cover LetterWedding Contract Template – flowers only
  • Wedding Contract Template – flowers and rentals
  • Wedding Prep List
  • Wedding Production Schedule

Includes 60 days email support. We’re so sure you’ll be delighted with these forms that we’re offering a 30-day money-back guarantee.


Ikebana Shears

If you don’t like using a floral knife for designing, this is the answer for you. These “butterfly-handled” cutters are awesome for everyday work, and are a ‘must have’ in your toolbox. Many professional florists and students always have two pair of these cutters on hand.

The sister to the Ikebana Pruner is also made from steel, but is lightweight and can be re-sharpened. One of the most popular tools used in our floral design school. Cutting stems of flowers is made easy with this cutter.



Black, polycotton twill with reinforced stress points. Full-length apron includes two pockets and adjustable neck strap. Measures: 20″ x 30″